Services
What we actually do
Four disciplines, run together rather than sold separately. Most of our clients use all four because they feed each other.
Public relations
Press releases, media relations, trade show programs and the editor relationships that mean your news gets read rather than filed. We write it, we pitch it, we chase it.
Read moreContent
Blogs, case studies, white papers and technical writing. We explain what your product does without flattening the reason it matters to a specifier.
Read moreSEO, AEO and GEO
Search engines, answer engines and the models your customers now ask first. Three different jobs that need one coherent approach.
Read moreStrategy
Positioning, messaging, launch planning and competitive analysis, including the uncomfortable part where we tell you a plan will not work.
Read moreTwo programs built on top
The four disciplines are what we do. These are two ways of buying them for a particular job.
A launch, start to finish
What a product introduction usually looks like when we run it.
Positioning first
Before anything is written we agree on what the product is for, who specifies it, and what it is genuinely better at.
The announcement
A release written for the trade press, not a brochure. Technical detail where it earns its place, cut where it does not.
Distribution and pitching
Targeted outreach to the editors who cover your category, plus the wire where it adds reach rather than noise.
The long tail
Case studies, follow-up features and the search work that keeps the launch earning months after the news cycle has moved on.
Common questions
Do you work on retainer or by project?
Both, though most of our clients settle into a retainer after a launch. Ongoing work is where PR compounds. A one-off announcement rarely moves anything on its own.
Will you work with our existing agency?
Yes, and it is common. We often handle trade press while a generalist agency handles consumer or corporate. Clear lanes make it work.
Do you guarantee coverage?
No, and be careful with anyone who does. We can guarantee the quality of the story and that it reaches the right editors. The decision to run it is theirs.
How quickly can you start?
Usually within two weeks. Because we already know the category, onboarding is about your product and your goals rather than teaching us the industry.
Let's get your work in front of the people who specify it
Tell us what you are launching. We will tell you honestly whether we are the right agency for it.