Jayson did not start out life as a marketer. His goal was to make hit records and tour the world! However, technology and the technical side of the production process came easily to him as a second-generation musician and recording engineer. After training as an audio engineer in 1994, Jayson discovered a passion for telling others about what he knows and teaching them to love what it does. This led him into sales, support, and ultimately representing audio manufacturers on a global scale.

His career has spanned 25 years and covered audio production, mastering, audiophile, broadcast, radio, streaming, and live mixing…and yes, he still plays in a band! In 2014, Jayson and his business partner made an audio discovery that eventually became a patented technology that soon garnered the attention of the world’s best and most prestigious music producers, such as Steely Dan’s Gary Katz. Called FiDef, Gary and Jayson toured the world and worked at legendary studios such as Abbey Road, The Village, The RAK, and more, giving technology demonstrations.

His love for teaching and training eventually pushed Jayson more toward marketing where he served as Senior Director of Strategic Marketing for broadcast AV company Telos Alliance, which is credited as the creator of AoIP in the broadcast world. Jayson’s strategic nature derives from his passion for understanding and explaining how things work. His focus at RISE is marketing strategy, product marketing, competitive analysis, and business planning. Jayson is certified in various levels of marketing, including Hubspot SEO, SEO II, Digital Marketing, and Content Marketing. Krissy and Jayson have been married since October 2022.