Don’t just know your customer. Become obsessed with them.
Your strategy is based on knowing your customer. Knowing in the sense that you understand their behavior, their questions, and their willingness to consume your content to find the answers. This knowledge allows you to build out a marketing strategy or product marketing plan and ultimately produces compelling content that will clearly communicate to your customers and internally to your team. Getting this right will save you the one thing you can never get more of—time. Content works for you around the clock and can only come from great product marketing planning and marketing strategy. To get a YES in the marketplace, say yes to a product marketing plan.