Great PR Begins with a Great Story
Public relations is an intensive job, and it’s often one thing that many AV manufacturers and service providers think that they can do themselves. There is a lot more that goes into great PR than writing and submitting a press release to the trades, however. You need, first and foremost, great messaging and copy that tells your brand’s story, funneling that messaging into everything from a PR about leadership change to a product release. Messaging come first, then great PR will follow.