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Marketing

What is marketing, really?

And how does marketing actually work? How can it be measured? What about ROI? How much of my budget should be allocated to marketing? How much does marketing in the audio video industry cost? Can it be as easy as a logo, press release, social pages and website?

 

It’s unfortunately not that easy! How you use each one of those marketing tools depends heavily on your investment in knowing your customer and building out a messaging strategy. This consistency builds trust in your message and brand, ultimately leading to leads and sales. What message? The message that gets a YES in the marketplace. Let RISE show you how. Because if you don’t win, we lose.

SEO: Attracting Potential Customers to Your Content

Search Engine Optimization (SEO) is the science of creating content that attracts potential customers to your brand via search. It is a delicate balance between search terms that have enough traffic volume, but not a lot of competition. When you find those magic terms, you use them everywhere! We can optimize your blogs, social media posts, Search Engine Marketing, podcasts, website copy, and other content to make sure that when someone searches for that term, they find YOU. Better yet, we can create an SEO and content strategy that is strategically created with attracting customers as the number-one goal. Now…if they find you, what do you do with them? You speak YES through honest, transparent, helpful content that educates and builds trust.

Social Media Strategy & Growth: Authentically Building Community

Social Media is one of the most important, yet neglected marketing vehicles for many audio video companies. It’s the face you present to the world, and yet, despite your best intentions, the daily grind and constantly changing landscape of social media can be overwhelming. Social media is so much more than aimlessly posting. It’s about executing your strategy and business objectives and becoming a place that naturally attracts followers. Not due to clever stunts or bogus growth techniques, but because they find utility in your content. Let RISE take the wheel on social. We’ll integrate effortlessly with your marketing team to build your audience in a healthy and authentic way, engage customers, and turn followers into brand evangelists.

Email Marketing & Automation: Educate Your Audience

Email marketing is something that most every business does, but that many do without measurable results. At RISE, we can build a content marketing email campaign using your automation platforms to nurture your customers along the buyer’s journey. We provide answers to the questions they ask most so that when it’s time to close the sale, it’s all but a done deal, simply because your customer is educated and they trust your message and brand.

Young woman in office, sticking sticky notes to glass in office

Social Media Strategy & Growth: Authentically Building Community

Social Media is one of the most important, yet neglected marketing vehicles for many audio video companies. It’s the face you present to the world, and yet, despite your best intentions, the daily grind and constantly changing landscape of social media can be overwhelming. Social media is so much more than aimlessly posting. It’s about executing your strategy and business objectives and becoming a place that naturally attracts followers. Not due to clever stunts or bogus growth techniques, but because they find utility in your content. Let RISE take the wheel on social. We’ll integrate effortlessly with your marketing team to build your audience in a healthy and authentic way, engage their customers, and turn followers into brand evangelists from followers.

Email Marketing & Automation: Educate Your Audience

Email marketing is something that most every business does, but that many do without measurable results. At RISE, we can build a content marketing email campaign using your automation platforms to nurture your customers along the buyer’s journey and provide answers to the questions that they ask most so that when it’s time to close the sale, it’s incredibly simple because your customer is educated and they trust your message and brand.

Digital Advertising: Find Your Customers

Digital Advertising can look a bit scary at first. What platforms are best for your brand? How do you build your audience?  What’s great about digital advertising, however, is that it offers endless possibilities to test and hone your message so it not only perfectly aligns with your content strategy, but demonstrates a true ROI for your business. Don’t guess. Let RISE show you how the language of YES can be applied to your digital spend for maximum impact.

Event Marketing: Get Seats In Chairs

There is no substitute for face-to-face networking and collaboration at in-person and virtual events. That is, unless there are no faces to be seen at your events! RISE can help you strategize and execute your events using content, social, press relations, and email marketing, from well-attended webinars with qualified prospects to packed trade show booths to lead-generating lunch and learns. 

Dealer Marketing: Mobilize Your Troops

For many audio video manufacturers and service providers, marketing to a network of dealers is the name of the game. How do you get dealers excited about your brand? How do you mobilize them with the marketing they need to close more sales? What marketing mix will be the most effective in creating rockstar dealers? B2B marketing is part of the language we speak at RISE, and we can help you find your voice.

Businesswoman performing at seminar for people

What can great content do for you?

Let’s figure it out together.

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