Industries

Rooms that
have to work

Our clients build for spaces where the technology is judged the moment someone walks in. We write for the people who specify it.

Residential AV

Private cinema, whole-home audio, lighting and control. Brands sold through integrators to clients who will never read a spec sheet but will notice everything.

Commercial and pro AV

Conference rooms, collaboration platforms, digital signage and the infrastructure behind them. Specified by consultants, bought on reliability.

Live and performance

Touring audio, staging, lighting and broadcast. Categories where reputation is built at the show and lost in a single failure.

Software and platforms

Project management, monitoring and the tools integrators run their businesses on. A harder story to tell and a better one when it lands.

Why category knowledge matters here

Pro AV is a small industry with a long memory. The editors know the manufacturers, the manufacturers know the integrators, and everyone has been at the same shows for fifteen years.

An agency that treats it as generic B2B technology gets the vocabulary wrong in the first paragraph, and the people you are trying to reach stop reading there.

Busy exhibition floor at an audio visual industry trade show

Let's get your work in front of the people who specify it

Tell us what you are launching. We will tell you honestly whether we are the right agency for it.