madVR Labs to Showcase Unprecedented, Large-Scale Video Processing Presence at CEDIA Expo 2025

Rockville, MD — August 18, 2025 — madVR Labs, leader in high-performance video processing for dedicated home cinemas and media rooms, will once again have a major presence at CEDIA Expo in 2025, with the madVR Envy Core and madVR Envy Extreme featured in over a dozen high-profile theaters, partner booths, and large-scale displays.

This extensive showcase underscores the Envy’s position as the industry’s modern, widely integrated and trusted video processor—valued by leading manufacturers and integrators alike—and offers attendees the chance to experience its capabilities across a range of the show’s most prestigious displays and demonstrations, as detailed below.

madVR Deep Dive Demo Station – Hall Between Sound Rooms 6 & 7
Experience madVR Labs’ breakthrough, patent-pending Dynamic Subtitle Overlay™ (DSO), new multi-lingual menu support, and the first AI-based deinterlacing (DeinterlaceAI™), plus its patented dynamic HDR tone mapping and highly coveted MotionAI, and other innovations you won’t want to miss.

The company will also show why the Envy Core is becoming a go-to choice for TVs—spotlighting the growing demand for bringing reference-grade processing to living rooms, media spaces, and secondary displays.

Come meet with the madVR Labs team—including Global Sales Manager Joey Peacock, Head of Support and Training Ryan Charpentier, Senior Field Specialist and ISF Master Jason Dustal, and CEO Richard Litofsky—to see why the Envy is the processor of choice for leading integrators, manufacturers, and discerning consumers.

If you are an A/V professional, contact madVR Labs at sales@madvr.com to schedule your appointment now. Availability is limited. Consumers are welcome to stop by at any time.

Sound Room 7 (SR7)
Created in madVR Labs’ partnership with Seymour-Screen Excellence, StormAudio, ASCENDO, Christie®, Panamorph, Moovia, and Simplified Acoustics, this 14.18.10 Atmos theater is valued at over $1M USD. The video components include the Envy Extreme powering the video processing, paired with a Christie Eclipse G3 projector delivering 30,000 lumens, complemented by a Panamorph Alpha Pro anamorphic lens. A Seymour-Screen Excellence 15-foot Multi-Format Retractable (MFR) screen using Enlightor-NEO material in 2.40, features retractable 16:9 masking controlled seamlessly by the Envy. This powerful demo room blends cutting-edge video performance with exceptional audio for an unforgettable, reference-level home cinema experience.

Sound Room 6 (SR6)
In madVR Labs’ partnership with StormAudio, Barco Residential, PMC, Deus, MC2, Simplified Acoustics, and Eleanor Rigby Home, the Envy Extreme will power the video processing at 5K resolution with the Barco Heimdall+ CinemaScope projector, delivering 100% BT.2020 color with 6,000 lumens, while running whisper quiet on a 179″ Seymour 2.37 AR screen in a 15.7.8 Atmos configuration. Also featured is the StormAudio Elite 32 Analog processor and six PA 8 power amplifiers and other outstanding gear from the partners. This meticulously designed theater is sure to impress with its stunning visuals, exceptional audio and immersive presentation.

Barco Residential – Booth 3725 – Featuring 3 Envy Extremes
Experience Barco Residential’s portfolio designed for the finest luxury home cinemas, combining precision engineering, advanced color reproduction, and high-performance projection and LED display solutions.

• Envy Extreme with a Heimdall+ CinemaScope on a Stewart 174” 2.37:1 screen – Native 4K resolution, full REC 2020 color gamut via RGB laser, and HDMI 2.1.
• Envy Extreme with a TruePix TP-I 6×6 165” DV-LED video wall – Engineered for seamless on-wall performance with high brightness and deep contrast for reference-grade visuals in bright or dark environments.
• Envy Extreme with a Prototype DCI 6×6 171” DV-LED wall – A look into Barco’s forward-thinking development in ultra-large format direct-view DCI LED displays.

Just Video Walls – Booths 2337 & 2143 – Featuring 3 Envy Extremes
Just Video Walls aims to bring integrator-first simplicity to the MicroLED landscape. Known for building modular, ultra-bright systems without distractions, focusing exclusively on video walls built for reliability. The company pairs cutting-edge hardware with streamlined quoting, delivery, and support processes to help ensure seamless integration.

• Envy Extreme with a JVW 217” 16:9 AR with 1.2 mm pixel pitch.
• Envy Extreme with a JVW 103” CinemaScope with 0.7 mm pixel pitch.
• Envy Extreme with a JVW 130” Outdoor display with 1.2 mm pixel pitch—one of the first high-performance outdoor DV-LED walls of its kind.

Seymour-Screen Excellence Demo – Booth 4409
In this dedicated demo station, watch clips in aspect ratios from 1.33 to 2.76 (and everything in between) as the Envy Core directs the Seymour-Screen Excellence True Aspect Masking (TAM) screen to precisely match each aspect ratio — even handling mid-movie changes. This demonstration highlights both the versatility of the TAM system and a key Envy feature—direct control of screen masking without requiring a dedicated control system.

Sound Room 10 (SR10)
This award-winning Alcons Audio Pro-Ribbon Immersive Experience features the Envy Extreme paired with a Christie CP4455-RGB pure laser DCI-compliant cinema projector on a DreamScreen 13-foot-wide 2.40 aspect ratio screen.

L-Acoustics – Room 4025
L-Acoustics will showcase its HYRISS (Hyperreal Immersive Sound Space) immersive audio technology for luxury residential and yacht environments. This high-performance demo will feature the Envy Extreme performing state-of-the-art video processing with the Barco Heimdall projector and a 160″ acoustically transparent Stewart Filmscreen WallScreen Deluxe screen.

AWALL – Booth 1733
AWALL will showcase the Envy Extreme paired with its AWC162-09X, 162″ C Series 0.9 pixel pitch COB MicroLED 16:9 display. AWALL’s mission is to redefine visual experiences in luxury homes with ultra-bright, high-contrast, modular displays that deliver uncompromising image quality and design flexibility.

Steinway Lyngdorf – Private Demo Room
This impressive demo features the Lyngdorf LS-1000 cinema system, an immersive Dolby Atmos® installation built around modular line-source loudspeakers engineered to deliver unmatched clarity, dynamics, and immersive realism across every seat. The Envy Extreme will provide the video processing with the Barco Njord CinemaScope projector on a Seymour-Screen Excellence 4K High Dynamic Range Enlightor-NEO screen. By appointment only. Contact Lyngdorf for more information.

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For more information, please visit madVR or contact madVR Labs at press@madvr.com.