madVR Labs Launches Professional Services Group for Elite Private Cinemas

Rockville, MD — August 29, 2025 — madVR Labs, the industry leader in high-performance video processing, is proud to announce the launch of its Professional Services Group (PSG)—an exclusive, white-glove calibration and setup service for elite private cinemas.

PSG was created in direct response to requests from high-end integrators who asked for madVR Labs’ own experts to be directly involved in their most prestigious projects. Today, PSG provides those clients with manufacturer-direct service and the added assurance that every Envy installation is calibrated and optimized to absolute reference quality.

Led by Jason Dustal, Senior Field Specialist at madVR Labs, PSG delivers the pinnacle of video performance by providing end-to-end calibration of the entire video chain—from sources through switching and processing, to the display itself. An ISF expert calibrator and teacher, Dustal has meticulously performed over 3,000 calibrations worldwide and trained nearly 1,000 calibrators as the instructor of ISF Level 3 courses.

With 25 years of AV industry leadership and as co-chair of multiple CEDIA video standards committees, Dustal continues to shape best practices for video system design and calibration. His extensive expertise provides PSG clients with the confidence that their cinema video performance is guided by one of the industry’s highly respected professionals.

PSG Services Include:

• Precision configuration and tuning of all video devices in the signal chain, end-to-end
• Setup and optimization of madVR Envy video processors to best practices and customer preferences
• Extensive 1D and 3D LUT calibration of the display to reference standards for SDR and HDR
• Advanced video system design consultancy for high-end private cinema projects.

“At madVR Labs, our mission has always been to deliver the ultimate reference picture quality,” said Richard Litofsky, Co-Founder & CEO of madVR Labs. “With the launch of our Professional Services Group, we now extend that mission beyond our processors, providing integrators and clients with direct access to top expertise in video calibration. PSG ensures that every system not only benefits from the Envy’s unrivaled video processing, but that the entire video chain is optimized to perform at the highest standard.”