Case Study: How RISE Media Strategy Helped Integral Home Technology Land an HGTV Feature
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Jayson Tomlin
At RISE Media Strategy, we specialize in helping integrators grow by making them visible to the right audience at the right time. Sometimes, that visibility can lead to opportunities you never expected or even imagined—like a feature on HGTV’s “100 Day Dream Home.”
This was exactly the story with Integral Home Technology, a Tampa Bay-based integrator and RISE client that turned a couple’s dream home into a stunning reality on the popular TV show. Here’s how our SEO expertise helped them get discovered—and land a national spotlight.
The Challenge: Making Luxury Integrators Discoverable in Search
Integral is known for delivering world-class outdoor audio and lighting solutions, but even the best integrators need to be found online to get noticed. The homeowners, Eli and Luis, were working with HGTV to redesign their backyard into a full entertainment space, complete with a stage for live music.
That’s where the work that RISE was doing to help get Integral in the top search results came in. Our goal was to ensure Integral ranked at the top of search results for key terms like “outdoor speakers Tampa” and “outdoor lighting Tampa,” so luxury homeowners, designers, landscape architects, architects, builders, and real estate agents alike could find Integral when searching for these terms. HGTV’s production team was also searching for these very terms!
“Stephanie Kanner, HGTV’s Executive Producer, found us on Google while searching for ‘outdoor speakers Tampa. RISE’s SEO work literally put us on the map—and on TV.”
The Solution: Strategic SEO That Converts
We implemented a comprehensive SEO strategy for Integral, focusing on:
- Optimizing for location-based search terms to capture local leads.
- Highlighting specific products and services, including Coastal Source outdoor audio and lighting.
- Creating content that positioned Integral as the go-to expert for luxury outdoor entertainment.
Within weeks, Integral was ranking at the top of Google for their key search terms. That visibility directly led to HGTV reaching out to them for the 100 Day Dream Home project.
The Results: National Exposure and Business Growth
Thanks to RISE’s SEO work, Integral’s expertise was discovered by the HGTV team, resulting in:
- A featured project on HGTV’s 100 Day Dream Home, showcasing a backyard designed for music, dancing, and entertaining.
- Integral’s project manager, Spencer Heckman, is interviewed onscreen, representing Integral Home Technology as the smart home, outdoor lighting, and sound expert.
- Enhanced credibility and brand recognition, both locally and nationally.
- Future business opportunities, as being featured on a national platform opens doors with builders, designers, and homeowners.
“Being on HGTV gave our company instant credibility,” says Heckman. “RISE’s marketing efforts were the reason we were even considered for the project.”
The Ripple Effect: Trade Press Recognition
The HGTV feature captured homeowner interest while simultaneously establishing industry authority. Integrators and trade media took notice, resulting in coverage from CE Pro, which highlighted the project as a model for successful outdoor integration and referenced the growing importance of search discoverability and AI Visibility.
This outcome demonstrates how strategic SEO and AI-optimized marketing extend the impact of a single project—driving recognition across consumer audiences, trade publications, and AI-driven discovery channels.
Key Takeaways: Why SEO Matters for Integrators
- Visibility leads to opportunity. Being discoverable online isn’t just about leads—it can lead to high-profile projects you never expected.
- Strategic content positions you as an expert. By showcasing products, solutions, and past projects, your SEO becomes a trust signal for both homeowners and media.
- National exposure starts with local search. By optimizing for local and product-specific search terms, integrators can attract attention from industry influencers and media outlets.
- Marketing amplifies your brand. SEO is just the start—consistent marketing ensures your company is top-of-mind when big opportunities arise.