Short-form video is a game-changer for product developers, integrators, and service providers—but not all platforms deliver the same results. This Good / Better / Best breakdown compares Instagram Reels (quick engagement) and YouTube Shorts (longer lifespan, higher conversions), then reveals the winning strategy: combining Shorts with intentional planning for sustainable growth. Learn which approach aligns with your goals—whether you need fast visibility, qualified leads, or a content engine that drives real business impact.