Gooik, (BE) (January 3, 2024) – NEWAURO and Eastech announced today that they are collaborating to demonstrate AURO-Scene virtual immersive audio technology at CES 2024,  January 9–12, bringing smart speakers firmly into the immersive audio ecosystem.  

In a first-of-a-kind demonstration, NEWAURO and Eastech will deliver an unparalleled spatial audio experience, reshaping how smart speaker listeners perceive sound in their environments. This exciting new virtual immersive audio technology from NEWAURO—demonstrated on Eastech smart speakers—creates an impressive immersive audio sound field with extended bass response from any signal on a single device, including soundbar speaker configurations from 2.0 to 5.1.2 and 3.1.1 smart speaker devices. Even standard stereo music can be transformed into a spatial audio experience. With this technology, smart speakers join soundbars, dedicated immersive audio home theater systems, and other devices as part of the immersive audio ecosystem. 

“In bringing together Eastech and NEWAURO solutions, we are spearheading a technological revolution for streaming audio. This collaboration transcends mere audio component integration; it’s a visionary script for the future. Our mutual commitment to pushing boundaries is poised to yield groundbreaking 3D audio solutions,” says Rudy Van Duppen, CEO of NEWAURO. “By seamlessly blending Eastech’s cutting-edge smart speakers with our latest innovation, the AURO-Scene virtual speaker algorithm, we can guarantee an immersive experience every time you listen.” 

Tim Liou, Eastech Group’s Chairman adds, “As the company that designed and released the world’s first soundbar, we are excited to join forces with NEWAURO to create another breakthrough in the smart speakers category, bringing a completely new audio experience that builds on the strength of both companies.”   

Not only can Eastech smart speakers create immersive sound from any signal via AURO-Scene, but, thanks to the integration of the AURO-3D engine, they can also decode AURO-CX, NEWAURO’s new next-generation, scalable audio codec designed for streaming. AURO-CX delivers scalable quality, channel count, sample rate, and objects, all in one powerful bitstream. 

CES 2024 attendees can experience AURO-Scene at both the AURO demo suite at The Venetian Hotel and Eastech’s Westgate hospitality suite during the show. Book a demo by emailing: [email protected].  

About NEWAURO B.V. 

Home to the award-winning immersive audio format AURO-3D, NEWAURO B.V. provides a full ecosystem of solutions for industry professionals and consumers, from content creation tools to playback integration in Home Entertainment, Automotive, Mobile, and Cinema. In 2011, AURO-3D revolutionized the audio industry by introducing a true immersive sound experience and groundbreaking technology suite that enables content creators and product developers to hear more and feel more for an exciting, emotional, and moving audio experience. In mid-2022, the Saffelberg Investment group acquired all AURO-3D assets, teams, and rights and founded the new company NEWAURO B.V. to further support the growth of the format and technology suite across markets. www.auro-3d.com 

About Eastech 

Eastech is a global leader in the engineering, design, and manufacturing of acoustic modules, transducers, audio systems, and wearables. The company’s expertise spans everything from original design manufacturing (ODM) to joint design manufacturing (JDM) to electronics manufacturing services (EMS). Its acoustic research facilities in Huiyang, China, and Videbaek, Denmark, integrate directly with its software, electronics, and material and finishing R&D facilities in Huiyang, Shenzhen, and Singapore. Eastech owns over 120 active patents and works with top-tier brands in the consumer electronics, pro audio, and IT industries. Eastech is publicly listed on the Taiwan Stock Exchange under 5225.TW. 

©2024 NEWAURO BV. All other company and product names are trademarks of their respective owners.