Brussels, Belgium (December 4, 2024)—Goerdyna Group, a leading company in acoustic systems and premium audio entertainment solutions, is pleased to announce the establishment of Goer Dynamics B.V., a newly formed Belgian entity that will spearhead the advancement and global deployment of the groundbreaking AURO-3D technology.

This strategic initiative marks a pivotal moment in the evolution of both companies as Goer Dynamics integrates NewAuro B.V.’s expertise, assets, and renowned AURO-3D solutions to strengthen its presence across core markets, including consumer, professional audio, automotive, gaming, and mobile sectors.

A Unified Vision for Audio Innovation

Goer Dynamics B.V., headquartered in Brussels, will take over the business operations, intellectual property, and key personnel of NewAuro, ensuring a seamless transition and continuity for partners, clients, and stakeholders. This move reinforces Goerdyna Group’s dedication to delivering innovative, immersive audio experiences while expanding its market footprint across Europe and beyond.

Rudy Van Duppen, CEO of NewAuro and now CEO of the new Goer Dynamics B.V., expressed his enthusiasm:

“We are proud to join Goer Dynamics in this exciting new chapter. Combining our expertise and legacy with Goerdyna’s global capabilities will open new avenues for growth and innovation in the audio industry.”

Julien Bergère, Chief Commercial Officer Europe of Goerdyna Group, added:
“With the integration of NewAuro’s advanced audio solutions, we are well-positioned to enhance our portfolio and redefine what’s possible in audio technology. This strategic alignment underscores our commitment to meeting the needs of our customers with cutting-edge, immersive audio experiences.”

Key Highlights

• Business Integration: Goer Dynamics will incorporate NewAuro’s intellectual property, contracts, and employees, ensuring a seamless transition for clients and partners.
• Innovation and Growth: By uniting their resources and expertise, Goerdyna Group and NewAuro aim to accelerate the development of AURO-3D and expand its reach across multiple markets. Notably, Goer Dynamics B.V.’s goal is to spearhead live concerts streaming in high resolution immersive sound for automotive, and next-level extended reality applications for gaming and entertainment.
• Commitment to Excellence: The new structure guarantees continuity while unlocking new opportunities for product development and global expansion.

About Goer Dynamics B.V.

Goer Dynamics B.V., based in Brussels, Belgium, is a newly established entity under Goerdyna Holding A/S of Denmark. Goerdyna Group is a market leader in premium home loudspeakers, professional studio monitors, and immersive automotive audio systems. Focused on driving innovation in immersive audio for home, automotive and mobile applications, Goer Dynamics B.V. leverages a legacy of excellence and the groundbreaking AURO-3D technology to deliver exceptional solutions across industries. 

About NewAuro B.V.

NewAuro B.V., based in Gooik, Belgium, has been a leader in innovative audio solutions since acquiring the assets of Auro Technologies in 2022. Known for its AURO-3D technology, NewAuro has built a reputation for pushing the boundaries of immersive sound.

For inquiries, please contact:

Goer Dynamics B.V.
Industrielaan 9, 1070 Brussels, Belgium
Email: [email protected]

NewAuro B.V.
Oplombeekstraat 6, 1755 Gooik, Belgium
Email: [email protected]