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AV Industry Pro Mark Goldman Joins Sutherland AV Marketing as ASCENDO Vice President of Sales

Sales leader joins ASCENDO’s exclusive United States and Canada distributor to accelerate growth, strengthen dealer relationships, and expand the brand’s presence.

HOUSTON, Texas — July 7, 2026 — Sutherland AV Marketing, the exclusive distributor for ASCENDO Immersive Audio in the United States and Canada, today announced the appointment of Mark Goldman as Vice President of Sales for ASCENDO.

 

In his new role at Sutherland AV Marketing, Goldman will work closely with dealers, integrators, and home cinema designers across the U.S. and Canada to grow ASCENDO’s dealer network while supporting existing partners with the sales, training, and technical resources needed to deliver world-class immersive audio experiences.

 

With more than three decades of experience spanning luxury retail, custom integration, manufacturing, and executive sales leadership, Goldman offers an exceptional combination of technical expertise, business knowledge, and long-standing industry relationships.

 

Goldman’s career began at Sound Components in Coral Gables, Florida, where he founded the company’s custom integration division. He later served as Director of Sales for Wilson Audio Specialties before acquiring Sound Components and operating the company for 20 years. Under his leadership, Sound Components became one of the nation’s premier high-performance audio dealers and, at the time, the largest Wisdom Audio dealer in the United States.

 

After selling Sound Components, Goldman joined AUDIOVISIONS in Los Angeles, one of the country’s leading luxury residential technology integration firms, in an executive leadership role. He later became Vice President of Sales for PRO Audio Technology, where he helped expand the company’s presence among the industry’s top custom integrators. During his tenure, he collaborated on the design of numerous reference-level Dolby and DCI-certified theaters and provided hands-on calibration. He also played a key role in establishing PRO Audio Technology’s partnership with the HTSA buying group.

 

Todd Sutherland, Founder of Sutherland AV Marketing, said Goldman’s appointment represents another major investment in ASCENDO’s continued growth in North America.

 

“Mark is one of the most respected professionals in our industry, and I knew he was the ideal person for this role,” said Sutherland. “He has earned the trust of dealers, manufacturers, and integrators over decades through his integrity, product knowledge, and dedication to helping partners succeed. We’re thrilled to welcome him to the team.”

 

“When I first started talking with Todd about ASCENDO, it became clear we shared the same vision. I’ve spent my career working with companies that are committed to delivering the very best performance, and ASCENDO fits that philosophy perfectly,” said Goldman. “Their engineering, product development, and commitment to objective performance are second to none. I’m excited to work with our dealers and partners to continue building the ASCENDO brand throughout North America.”

 

ASCENDO has earned worldwide recognition for challenging conventional loudspeaker design through engineering-first innovation and uncompromising performance. From its reference point-source loudspeakers and cardioid technologies to the industry’s most comprehensive lineup of infrasonic subwoofers, ASCENDO designs immersive audio systems that deliver extraordinary dynamics, precision, and realism. Combined with transparent engineering practices, complete published performance measurements, and a purpose-built approach to private cinema, ASCENDO has become the brand of choice for the world’s most ambitious home theater projects.

 

About Sutherland AV Marketing
Founded by industry veteran Todd Sutherland, Sutherland AV Marketing is a premier U.S. sales, marketing, and distribution firm representing some of the world’s most innovative luxury and home theater brands. Leveraging decades of experience in sales leadership, channel development, and brand strategy, the company partners with manufacturers that deliver exceptional performance, thoughtful engineering, and meaningful differentiation to the custom integration industry. Through comprehensive dealer support, strategic marketing, technical expertise, and relationship-driven sales, Sutherland AV Marketing helps premium brands grow their presence while enabling integrators to deliver extraordinary entertainment experiences. Learn more at www.sutherlandavmarketing.com.

 

About ASCENDO Immersive Audio GmbH
ASCENDO has earned worldwide recognition for challenging conventional loudspeaker design through engineering-first innovation and uncompromising performance. From its reference point-source loudspeakers and cardioid technologies to the industry’s most comprehensive lineup of infrasonic subwoofers, ASCENDO designs immersive audio systems that deliver extraordinary dynamics, precision, and realism. Combined with transparent engineering practices, complete published performance measurements, and a purpose-built approach to private cinema, ASCENDO has become the brand of choice for the world’s most ambitious home theater projects. Learn more at www.aia-cinema.com.