Houston, TX – (August 23, 2024) – ASCENDO Immersive Audio GmbH will debut The10 PASSIVE LED PHANTOM VOICE speaker at the CEDIA Expo, September 5–7, at the Colorado Convention Center in ASCENDO Sound Room 3. This revolutionary, versatile solution was created to meet the growing demand for high-quality sound in shallow and narrow spaces, making it the perfect companion for LED screens from leading brands like Samsung, Quantum Media Systems, Christie, and Barco, as well as non-perforated or near-field projection screens.

The10 PASSIVE LED PHANTOM VOICE features advanced design for seamless integration. Its 12-degree wedge shape is expertly engineered to deliver impeccable sound coverage in theaters with one to three rows of seating. Whether in a home cinema or a professional screening room, this speaker ensures every seat is the best seat in the house. 

The ‘Phantom’ in the speaker’s name isn’t just for show—it refers to the stereo phantom image, which can be adjusted vertically using Digital Signal Processing (DSP) technology. This allows users to position the voice exactly where it belongs: at the center of the screen in an immersive audio experience.

“This new narrow, angled design opens up a world of possibilities. Whether you need a high-performance top speaker, wide speaker, or high speaker layer, The10 PASSIVE LED PHANTOM VOICE adapts to your needs,” says Todd Sutherland of Sutherland AV Marketing, distributor of ASCENDO in the United States and Canada. “It’s even ideal for traditional surround sound setups, enhancing your audio experience from every angle.”  

Installation is simple with the included mounting brackets, allowing for ceiling- or wall-mounting at any angle. Additionally, keyhole wall mounts on the top and back of the speaker provide even more flexibility in positioning.

“The10 PASSIVE LED PHANTOM VOICE promises to deliver unparalleled sound quality for anywhere near its price of $2,300, perfect for any home theater setup,” says Geoffrey Heinzel, ASCENDO co-managing partner. “We are excited to introduce this new version of our incredibly popular model The10 at CEDIA Expo, and invite attendees to experience this amazingly versatile solution in Sound Room 3 as balancing screen speakers in conjunction with our DIRECTOR in-ceiling speakers.” 

Experience the Future of LED Wall Sound in CEDIA Expo Sound Room 3

At CEDIA Expo SR3, ASCENDO will demonstrate The10 PASSIVE LED PHANTOM VOICE with ASCENDO’s powerful new flagship DIRECTOR LED Wall in-ceiling speaker. Positioned below a Seymour-Screen Excellence Ambient Visionaire Black screen, three of these The10s will serve as balancing speakers mirroring DIRECTOR models above the screen. Working together, The10s and the DIRECTORs lower the perceived phantom sound source so that voice and dialogue sound as though they are emanating from the center of the screen. 

Other demo participants include Christie’s M 4K15 Pure Laser projector and madVR’s Envy Mk2 processor for video, and StormAudio’s ISP Evo20 processor for audio. German media furniture manufacturer, Moovia, will deliver lounge ambiance with its ultra-luxurious, one-of-a-kind LYON media sofa inspired by the French countryside. In addition, Kaleidescape will hold hourly demonstration comparisons between video streaming and its unparalleled video and audio performance.

For media appointments at CEDIA Expo, please contact Krissy Rushing Tomlin at RISE Media Strategy.

About ASCENDO Immersive Audio GmbH

ASCENDO was founded in 1999 in Stuttgart by Norbert Heinz, Stefan Köpf, and Jürgen Scheuring. Initially focused on DSP, audio networking, and measurement systems, ASCENDO evolved into ASCENDO Immersive Audio GmbH with Geoffrey Heinzel as co-managing partner. ASCENDO specializes in state-of-the-art home theater systems, including its infrasonic subwoofers, leveraging decades of research into human sound perception. Learn more at www.aia-cinema.com.

About Sutherland AV Marketing

Sutherland AV Marketing is an AV distribution company founded by Todd Sutherland, whose career in the AV industry spans more than 20 years. Todd has worked with some of the finest luxury and high-performance manufacturers in sales, marketing, and operations roles. He brings his expertise and relationships to Sutherland AV Marketing to form partnerships with top-tier brands that offer performance and design differentiation, such as Quantum Media Systems, Lode Audio, ASCENDO Immersive Audio, and luxury bespoke seating manufacturer Moovia. Learn more at www.sutherlandavmarketing.com.